Archive for December 4, 2011

Year End Tax Tips

David Larsen gave a presentation on his entrepreneurial history and ended with tax tips for the end of the year.

David shared his experience founding the world’s largest manufacturer of piñatas having started with only a single flier to a local PTA in Provo, UT. He started it simply as a quick way to make some extra cash for the holidays! Though he had no idea of the potential market he later would later claim, he did select his product because he knew the product had a huge potential for improvement and that piñatas had a very high profit margin. Prior to selling the company, David’s company shipped an average of 6 semi-loads of piñatas everyday! David encouraged ELP members to continue to network and always keep their eyes open for opportunities.

David encouraged ELP members who were looking to purchase equipment to make the purchases in 2011 to capitalize on Special Bonus Depreciation. Computers, software, and other equipment can all be written 100% off because of the depreciation rules enacted with the extended “Bush Era Tax Cuts.” David briefly reviewed the tax ramifications of business entities and counseled ELP members to keep track of their personal expenditures and use of personal assets.

Find Out More About The 3 Orchards To Plant

Planting the seeds for YOUR orchard!

We had a very informative presentation by John Child that John is willing to share with all of us.  Here are some of the Key bullets that Ken Sharrar effectively recorded:

PROPRIETARY BRANDING

•            You own it

•            It’s your own

•            It doesn’t matter what you charge, as long as it matches your image.

•            Branding is not the only thing you need

•            You have a brand whether you want one or not

•            If you’re going to think anyway, THINK BIG!

•            Take ownership of your products and services.

•            PSB = Problem, Solution, Benefit

•            Their Problem

•            My Solution

•            WHAT PROBLEMS DO MY CUSTOMERS HAVE?

•            WHAT SOLUTIONS DO I PROVIDE?

 

STRATEGIC COMMUNICATIONS

•            Strategies Win

•            How do pieces connect?

•            Remember that everything leads to something else.

•            What Can I give prospects to “get them in the door?”

•            One of my most valuable marketing assets is DATA

•            Name, Phone, Email

•            MailCHimp (email little bits often)  EMAIL CAMPAIGN

•            4 Short blurbs 1x a week for the Month

•            Keep It Short

•            TOP OF MIND AWARENESS – Refresh them

 

INTERNET FOCUS

•            A WEBSITE has 2 GOALS

•                 Build Leads

•                 Close Deals (Met with me, like it, WEBSITE CONFIRMS!

•            DON’T MAKE THE WEBSITE THE SALESMAN!

•            OPT-in

•            Provide Valuable Content

•            SETH GODIN – Purple Cow Stands Out (Remarkable, Different)

•            Create a WIN-WIN “back-scratching” scenario (give a gift for their DATA)

•            DATA IS MY MOST VALUABLE ASSET

 

Here’s a link to John’s presentation: http://portal.sliderocket.com/AVUSY/ELP-Marketing-Present

For those of you who are paying attention check out a very special offer from John at WWW.KUNAKI.COM< >      (DVD/CD FOR $1 EACH)